CEO Dave Porter Weighs In on Industry Ranking Standards

Key Takeaways

Dave Porter, Founder and CEO of Trusted Advisor Search, was quoted in Financial Advisor IQ’s coverage of Morgan Stanley’s decision to suspend its participation in Shook Research’s advisor rankings following a disclosed six million dollar payment involving a Forbes editor.

Porter commented on the broader implications for ranking credibility across the industry: “I think Morgan Stanley’s doing the right thing, and I think the others will follow, to be honest with you. I think it’s going to shake up what’s objective and what’s not in the future, and that those lists will not have any credibility until somebody can prove otherwise.”

Read the full article, “Morgan Stanley Pulls Out of Shook Advisor Rankings Amid $6 Million Scandal,” by Katie Balevic in Financial Advisor IQ, August 25, 2026

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Dave Porter
About the Spokesperson

Dave Porter

Dave is a 40-year veteran of the financial services industry whose career spans agency ownership in Philadelphia and Washington, D.C., and more than two decades leading Baystate Financial, one of Massachusetts’ oldest and largest financial planning firms. He purchased Baystate in 1996 with 49 advisors and built it into a firm of more than 300 generating over $165 million in revenue.

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